Promotion Effectiveness
Our promotion response models powered by Machine Learning algorithms have helped a specialty retailer add $4.5M to their bottom-line
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Pricing Optimization
$19M bottom-line boost generated for a copy/printing services player using AI-driven price revision algorithm that intelligently tracks market trends
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Product Affinity Sales
Impact Analytics has leveraged computer vision and ML-based product recommendation solutions to generate $18.7M in incremental revenue for a specialty fashion retailer
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Churn Reduction
Impact Analytics' AI powered churn reduction solution captures key risk indicators in customer behavior patterns
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Our Thinking

Less is more
In this paper we discuss the strategies that brick and mortar retailers can use to win with promos.
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Stop shooting in the dark
In this paper we discuss how Test and Learn analytics can help organizations ace everyday decision...
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Personalized store strategy
In this paper we discuss how brick and mortar retailers can pursue their store level personalization strategy and go beyond traditional segmentation methods that focus on segmentation based on store sales and regions.
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One size will not fit all
In this paper we discuss how brick-and-mortar retailers can pursue their customer level personalization strategy, to meet the everchanging customer needs and to subdue the ecommerce challenge.
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Retail Resolutions for 2018
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Capitalizing on Chatbots
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Designing profitable promos
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Need for experimentation in retail
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Experimentation - Online v/s Offline
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Client Testimonials

"As a PE company, we were able to drive significant EBITDA across our portfolio companies by engaging with Impact Analytics. Powered with their A.I. and advanced analytics they are an ideal in-house analytics partner for us."
Principal at a middle-market PE company
"Impact Analytics team had shown great speed to understand our business and provide actionable insights while building up an analytics platform for planning our promotions."
SVP, Supply Chain at a Leading Pet Supplies Chain
"The ability of Impact Analytics' team to come in and enable a data driven culture was highly appreciated over and above the customized, easy-to-use and accurate forecasting engine developed for our merchants"
Director of Pricing at a Specialty Retailer
"A completely tailored solution for forecasting and managing our inventory across stores helped us reduce our capital tied up in slow moving inventory while also recovering lost sales"
Director of Merchandising at a Fashion Retailer
"Smart, dependable and agile IA teams helped us with a refined pricing strategy. Given our complex business, the teams were able to create and add value in a very short time."
Director of Data Science at a Department Store Chain

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