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World-class data science team delivering business critical products and services
We are a 360-degree data-science solutions company, dedicated to serving our clients through a synthesis of business consulting, analytics services and products. We are a team of data scientists, management consultants and entrepreneurs with strong academic and business pedigree. Our core team includes alumni from top educational institutes such as Harvard, MIT, Columbia, IIT, IIM and top consulting firms such as McKinsey, BCG. Our expertise spans across multiple industries and 300+ projects with more than 70 years of cumulative experience between us.

At Impact Analytics, we conceptualize, develop and deploy advanced analytics products & services for data driven decision making. Our offerings span across forecasting, pricing and promotions management, consumer and marketing analytics, visualisation and reporting.

Meet our team

Prashant Agrawal,

Founder & CEO

20+ years of cross-industry experience | Led BCG's Corporate Finance and PE practice area | JD / MBA from Columbia Business School | Advanced experience of working in Retail and Financial services sector.

Abhijit Bhattacheryya,

Chief Analytics Officer

Master from Delhi School of Economics | 15+ years of consulting experience in across financial services and analytics domains | Led multiple analytics projects across domains and functions

Prithvik Kankappa,

Executive Director

10+ years of industry experience | Led projects on user lifecycle management, GIS Mapping, in-store loyalty, campaign management | Patent filed for mobile based proximity detection | MBA from IIM Bangalore.

Case Studies

Our Thinking Approach

White Paper

Less is More: How brick and mortar retailers can run profitable promos

Amazon’s steady rise in recent times has left many a traditional retailer jittery. With Amazon’s acquisition of Whole Foods Market and its opening of physical bookstores, the challenge is mounting with every passing day. Retailers of all hues are feeling the heat, with even specialty retailers not being outside the threat zone....

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Before it is too late: How to start with chatbots today to reap the benefits tomorrow

Team Impact Analytics

Leading retailers and other organizations around the world are investing heavily in chatbots to provide a delightful customer experience. Chatbots are being used for meeting many other business objectives such as employee....

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