Less is More

In this paper we discuss the strategies that brick-and-mortar retailers can use to win with promos.

Promotion Impact Calculator

This tool lets you calculate the sales lift needed to make a promotion price cut profitable.

It also gives an estimate of likelihood of achieving the lift.

What is the original gross margin % of the item being promoted?
% VOLUME INCREASE IN SALES NECESSARY TO KEEP TOTAL GM DOLLARS STABLE
What % discount is proposed for the promo

* This likelihood is estimated based on Impact Analytics' experience with several retailers. We do not assume any responsibility for the application of this estimate in any other organization.

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