The advancement of data analytics has changed the way customers are analyzed or a campaign is evaluated. The need for using data analytics in marketing is mostly driven by the new age customer, who is more informed about the choices than ever before. The number of touchpoints in both online and offline media has increased exponentially, and with the advent of social media, it has become easier to engage with the customer.
Market Mix Modelling
Attribute success parameters to the right channel enabling better allocation of marketing budget
Digital Marketing Strategy
Improve customer experience online enabling higher engagement and conversion