By 2010, most retailers had already jumped on the e-Commerce bandwagon. In 2016, an estimated 1.61 billion people worldwide purchase goods online. In 2018, retailers haven’t yet fully tapped the potential of the vast data collected via their brick-and-mortar stores.
Omnichannel is a multi-channel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping from a desktop or mobile device, or by telephone or even in a brick-and-mortar store.
Clickstream Analysis: Using data available for e-Commerce sites, we can determine the effectiveness of the site as a channel-to-market. Our solution analyses and processes clickstream data using big data analytics in conjunction with other traditional market evaluation resources and generates action-oriented reports.
Sentiment Analysis: This solution extracts insightful information about an online business, as well as customers’ opinions about certain products or the website itself using advanced text analysis and natural language processing from reviews posted on the site or social media. We have helped our clients understand consumers’ perspective towards their services/products and helped them improve their brand’s health.
Personalization and Customer Segmentation Analysis: Collecting and analyzing customer data across multiple channels helps identify key segments that can be targeted for maximizing profit. We have enabled clients to uncover services or goods that specific customer segments prefer and maximize up-sell and cross-sell opportunities thereby improving the bottom line.