Whitepaper

Less is More

In this paper we discuss the strategies that brick and mortar retailers can use to win with promos.

Promotion Impact Calculator

This tool lets you calculate the sales lift needed to make a promotion price cut profitable. It also gives an estimate of likelihood of achieving the lift.

What is the original gross margin % of the item being promoted?
% VOLUME INCREASE IN SALES NECESSARY TO KEEP TOTAL GM DOLLARS STABLE
What % discount is proposed for the promo

* This likelihood is estimated based on IA's experience with several retailers. We do not assume any responsibility for the application of this estimate in any other organization.

COMMODITY PRODUCTS

LUXURY PRODUCTS