By 2010, most retailers had already jumped on the e-Commerce bandwagon. In 2016, an estimated 1.61 billion people worldwide purchase goods online. In 2018, retailers still haven’t yet fully taken advantage of the use of digital data in conjunction with the vast data collected via their brick-and-mortar stores.This is where our omnichannel solutions come in.
Omnichannel is a multi-channel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, or by telephone or even in a brick-and-mortar store.
Clickstream Analysis: Uses backend data available for e-Commerce sites to determine the effectiveness of the site as a channel-to-market. Our solution, analyzes and processes clickstream data, using big data analytics in conjunction with other traditional market evaluation resources and generates action-oriented reports.
Sentiment Analysis: Extracts insightful information about online business, as well as customers’ opinions about certain products or the site itself using text analysis and natural language processing from reviews posted on the site or social media. We have helped our clients understand the general attitude of consumers towards their services or products helped them monitor their brand.
Personalization and Customer Segmentation Analysis: Collects and analyzes customer data across multiple channels to identify key segments that can be targeted. We have enabled clients to uncover services or goods that customer segment prefers and maximize up-sell and cross-sell opportunities.