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Personalization

Personalization is crucial to meet the ever-growing demands of customers. As customers look to splurge or save, depending on their needs, companies must prepare to satisfy and relate, according to the customers’ precise interests, as if they are shopping together.

Customers now expect every touchpoint to be personalized. Different teams must work together to create personalized messaging and offers to create an engaging experience. It would be a lost opportunity to not take full advantage of signals from multiple channels. However, making sense of this multi-faceted data in an actionable manner is not easy. All too often, companies rely on antiquated techniques such as basic segmentation, email blasts and blanket offers with poor timing and relevance.

Our solution is powered at its core by a 360-degree customer database that can be connected to marketing automation and content distribution software to create true personalization, in an automated manner. Key features of our solution are:

  • 360-degree customer database - Refreshed in real time to capture customers’ entire journey in terms of curated metrics: every customer, transaction, item and store is segmented and meaningfully tagged.
  • Churn and offer the next best prediction engine powered by AI algorithms, propensity scoring to identify the customers readiness to purchase, engage across different channels or respond to a certain offer estimating the ROI likelihood of a campaign.
  • Exploration playground which can simulate impact of a proposed campaign by reading from the 360-degree customer database
  • Experimentation engine which measures impact of pilot campaigns in real time and suggests rollout strategy
  • Execution and measurement capability across multiple channels
  • AI chatbot integration on website and mobile apps to suggest products, offers, back in stock and important event reminders generates a personalized experience.

With this cutting edge personalization solution, IA has helped multiple clients to delight their customers and boost financial performance. IA’s product recommendation solution has helped in recommending curated products for its customer, that generated additional $18.7Mn in revenue for a specialty fashion retailer.