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Promotion Management

Thanks to digitization of retail and the explosion of me-too products on store shelves, aggressive discounts & offers have now become a prevalent phenomenon in retail. Merchandisers must run science-based pricing and promotions to drive long-term growth and profitability.

Promo$mart synthesizes predictive promotion response models with a thoughtfully designed intuitive workflow engine enabling all stakeholders to collaborate in designing impactful, profitable promos. The key features of the solution are :

  • Promo design and approval mechanism
  • Response prediction and simulation to choose best price point and marketing support
  • Marketing resource allocation engine
  • Post promo reporting
  • Promo suggestions generation engine
  • Embedded intelligent chatbot to help navigate application and crunch numbers on demand

Promo$mart is an easy to deploy plug-and-play solution that starts generating value immediately. It has brought in gains of more than $4.5 M in the bottom line margin for specialty retailers in the US through promo optimization and adding millions more to their revenue continuously in the ongoing engagements.

Interested to learn more? Schedule a demo with us here