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Promotion Management Pricing Optimization Test and Learn Personalization Demand Planning and Forecasting Operation Analytics Marketing Analytics Omnichannel Solutions AI Based Chatbot Solutions

Promotion Management

Thanks to digitization of retail and the explosion of me-too products on store shelves, aggressive discounts & offers have now become a prevalent phenomenon in retail. Merchandisers must run science-based pricing and promotions to drive long-term growth and profitability.

Promo$mart synthesizes predictive promotion response models with a thoughtfully designed intuitive workflow engine enabling all stakeholders to collaborate in designing impactful, profitable promos. The key features of the solution are :

  • Promo design and approval mechanism
  • Response prediction and simulation to choose best price point and marketing support
  • Marketing resource allocation engine
  • Post promo reporting
  • Promo suggestions generation engine
  • Embedded intelligent chatbot to help navigate application and crunch numbers on demand

Promo$mart is an easy to deploy plug-and-play solution that starts generating value immediately. It has brought in gains of more than $4.5 M in the bottom line margin for specialty retailers in the US through promo optimization and adding millions more to the bottom line continuously in the ongoing engagements.