Impact Analytics TradeSmart
Maximize your return on promotion spending with Impact Analytics TradeSmart™, our next-gen trade promotion management platform. Gain real-time visibility into your promotional spend and optimize your trade promotion performance for enhanced budgeting and forecasting.
Smarter Trade Investments
Optimize trade investment in minutes and increase your returns on spend by up to 10%+ without increasing spending to drive incremental margin growth.
Align Cross-enterprise promotions
Our analytics dashboard provides an overview of all aspects of performance across multiple campaigns by brand and category for data-driven decision-making with our actionable insights.
End-to-end Intelligent Automation
Achieve over 70% reduction in the time allotted to promotion planning, with performance reporting, forecasting, and trade promotion optimization.
Easy Retail-Partner Negotiation
Analyze past promotional performance at the partner level, and create data-driven trade promotion planning scenarios for increased partner buy-in.
TradeSmart Features
TradeSmart is an easy-to-use trade promotion optimization tool for retailers, manufacturers, and brands to evaluate multiple promotional tactics and generate brand and category-level promotional plans.
Campaign Monitor
Generate demand plan reports and forecast KPIs, right down the actuals for each product line. Access highly interactive analysis of trade promotion management data.
Predict Promotional Outcomes
Powerful trade promotion optimization algorithms that recommend effective trade promotion planning to drive greater ROI throughout the product life cycle.
Master Data Normalization
Customize your master data and normalize across multiple trade systems. Easily set up new promotions and products.
Easy Integration
Obtain optimized trade promotion plans by easily integrating internal and external data systems, as well as excel promo calendars, and other databases.
Multiple Tactic Comparison
Compare multiple scenarios and predict tactic level ROI through our intuitive and easy to use UI.
TradeSmart implements quickly for prompt, lasting results
Learn
Ingest current promotions, promotion plans, past promotional performance at the partner level, and overall trade economics. Learn how you approach promotion management, including underlying promotion philosophy and strategy by retailer
Build
Deploy ML models to identify where your trade spend is productive, and where you are wasting your efforts. Overlay AI modeling to develop optimized plans by partner, including demand plan reports, and forecast KPIs by product line
Monitor
Measure both overall performance and time savings (teams usually end up saving 70% of time allocated to promotion planning)
Deploy
Roll-out typically by strategic groups of accounts over a several month period, with careful measurement to ensure smooth transition. Easy set up for on-demand (in real-time) new promotions and products with zero risk of error
IA’s smart AI-powered predictive analytics benefitting retailers in
5%
Increase in
promotional revenue
10%
Decrease in
promotional spend
20%
Improved ROI
<60
Seconds to generate an optimized trade plan
See TradeSmart in action
TradeSmart clients realize a 10-15% improvement in their ROI on promotional investment, with this end-to-end trade solution for planning, forecasting, tracking and reporting.
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Here's why our clients trust us
Industries that can benefit from TradeSmart
Leverage our future-ready trade promotion optimization solution to meaningfully improve your promo outcomes.
Retail
Ensure end-to-end, integrated AI-led Merchandising, and improved decision-making, starting from planning and allocation to promotions, and everything in between.
CPG
Improve the performance of your trade spend by optimizing placements. Shift from zero-sum negotiations over promo deployment to win-win solutions that optimize sales for you and your channel partners.
Resources
Get empirical information on the latest trends in the market, technology, and how your peers are solving their biggest promotion planning challenges using IA’s advanced trade promotion Optimization solution.
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Related Solutions
Benefit from our end to end solutions at the outset, or add more as you see the difference we make.
Ensure Integrated Business Planning with IA’s Next-Gen Trade Promotion management Platform
The biggest challenge with traditional trade promotion management software is that it doesn't close the loop to give you insight into how well your campaigns are performing. With our robust trade promotion planning software - TradeSmart, businesses can now easily track and manage all of their operations in one place for better business decisions and maximum ROI!
Driving ROI through
AI Powered Insights
We are led by a team with deep industry expertise . We believe in “Better decisions with AI” as the center of our products and philosophy, and leveraging this to empower your organization
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