BaseSmart™
BaseSmart™ streamlines pricing with AI-driven rules, elasticity-based optimizations, and automated pricing adjustments. Enhance profitability, improve competitive positioning, and scale effortlessly across channels with consistent, data-driven pricing strategies.
BaseSmart Advantage
Revolutionize your pricing strategy with BaseSmart. Leverage advanced AI and agents to align pricing decisions with business goals, streamline workflows, and boost operational efficiency. Empower your team with actionable insights for smarter, faster, and consistent pricing across channels and categories.
Rules-Based Pricing
Eliminate pricing inconsistencies across channels with a comprehensive, customizable rules library and flexible application at any hierarchy level.
Elasticity-Based Price Optimization
Optimize prices with AI-driven strategies, balancing profit and volume while minimizing cannibalization and ensuring compliance with pricing rules.
Pricing Automation
Automate price updates with AI/ML, responding quickly to cost or competitor changes while ensuring scalability across all stores.
Dynamic Pricing Capability
Enable near real-time price updates across physical and online channels for consistency, efficiency, and improved competitive price perception.
BaseSmart Features
BaseSmart combines advanced AI, dynamic tools, and intuitive design to deliver unmatched pricing precision, scalability, and seamless integration. These cutting-edge features ensure real-time responsiveness, transparent price logic, and effortless implementation to help businesses optimize pricing strategies and enhance performance.
Comprehensive Rules Library
Easily set and update customizable pricing rules, ensuring consistent and strategic price enforcement across any product, store, or channel.
Automated Pricing Workflows
Streamline pricing management with automated alerts, exceptions, and weekly price recommendations to reduce manual effort and improve accuracy.
Integrated AI/ML Models
AI-driven models automatically refresh weekly, incorporating internal and external factors to optimize pricing decisions and improve forecast accuracy.
Price Transparency and Explanation
Gain full visibility into pricing logic, with detailed rule tracing and insights into exceptions, ensuring clear and transparent decision-making.
AI Agents
Streamline decision-making with upcoming AI agents that automate most tasks, providing decision-makers with streamlined recommendations for review.
BaseSmart Implements Quickly for Prompt and Lasting Results
Learn
BaseSmart allows you to uncover actionable insights by analyzing past pricing data, competitor trends, and market behavior. It identifies pricing patterns and offers AI-driven forecasts, empowering businesses to understand their current position and refine their strategies for better outcomes.
Build
Create and optimize your pricing strategies with BaseSmart. Tailor them to any product or store level, incorporating multiple pricing rules and objectives. The platform’s AI-driven recommendations ensure your strategies align with business goals, improving pricing precision and maximizing profitability.
Monitor
Stay on top of performance with real-time tracking of pricing, sales, and market fluctuations. BaseSmart helps you monitor your pricing strategies using key metrics such as revenue, units, and customer perception, ensuring alignment with business goals and maximizing competitive advantage.
Deploy
Seamlessly deploy your optimized pricing strategies across all channels and stores with BaseSmart. Its automated systems ensure accurate, up-to-date pricing, reflecting competitor and cost changes instantly while providing flexibility to manage large-scale operations effortlessly and efficiently.
Discover How BaseSmart Benefits Retailers
80%
Reduction in Manual Effort and Managed by Exceptions
300-400
Basis Points Improvement in Key Competitive Price Indices
3-5%
Increase in Gross Margin
Achieve Consistent, Scalable Pricing with BaseSmart
BaseSmart empowers retailers with AI-driven pricing that ensures consistency across all channels. Automate workflows, optimize pricing strategies, and adapt quickly to market changes, all while driving profitability and enhancing competitive positioning.
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Industry Applications
BaseSmart’s AI-native pricing optimization transforms pricing strategies across industries. From retail to hardgoods and fashion, our solution enhances profitability, improves pricing accuracy, and adapts to market shifts—helping businesses stay competitive and efficient.
Specialty Retail
BaseSmart empowers retailers with precise, data-driven pricing across multiple channels, ensuring competitive advantages while improving profitability. Its scalability suits diverse retail sectors, including e-commerce, big-box, and specialty stores.
Fashion
BaseSmart excels in the fast-paced fashion industry, adapting to ever-changing trends. It drives accurate sales forecasts and dynamic pricing, empowering businesses to swiftly adjust to market demands and seasonal changes.
Hardgoods
For hardgoods retailers like electronics and appliances, BaseSmart ensures accurate pricing adjustments based on real-time market data. It reduces stockouts and excess inventory by aligning pricing with demand.
Resources
Get empirical information on the latest trends in the market, technology, and how your peers are solving their biggest promotion planning challenges using IA’s advanced trade promotion Optimization solution.
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Related Solutions
Benefit from our end to end solutions at the outset, or add more as you see the difference we make.
Establish Strong Pricing Foundations with BaseSmart
BaseSmart delivers accurate base prices that empower smarter decisions and scalable optimization. Enhance profitability, minimize pricing errors, and drive long-term growth with an AI-native solution tailored for sustained retail success.
Driving ROI through
AI Powered Insights
We are led by a team with deep industry expertise . We believe in “Better decisions with AI” as the center of our products and philosophy, and leveraging this to empower your organization
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