PromoSmart
Our AI-driven promotion planning software transforms your strategy with advanced planning, evaluation, and optimization tools. Gain insights, make data-driven decisions, and optimize workflows precisely.
PromoSmart Advantage
Utilize Impact Analytics' cutting-edge promotion optimization and management software to evaluate the effectiveness of consumer/trade promotions, simulate ‘what-if’ scenarios using an AI-enabled forecasting engine, and optimize for target-led promotion objectives. Our automated solution enables cross-functional synchronization through marketing calendars, vendor management portals, coupon management systems, and more.
Powerful Hind-sighting
Easily assess the effectiveness of past promotions with instant data on baseline performance, lift, and secondary effects such as affinity and cannibalization.
AI-Enabled ‘What-If’ Scenarios
Utilize our advanced forecasting engine to simulate various future promotion scenarios, with support for diverse promotion types, including coupon stacking.
Unified Promotion & Marketing Calendar
Effortlessly create, view, and manage marketing-driven promotions with a comprehensive calendar. Access detailed views to assess both event-level and promo-level performance.
Efficient Execution
Eliminate manual Excel processes and support multi-level approvals, aligning seamlessly with your existing workflows.
PromoSmart Features
Maximize your promotion's effectiveness by leveraging a holistic view of incrementality and optimizing future promotions based on objectives like margin, revenue, and volume. Automate your entire planning workflow to streamline processes and allow users to focus on strategic aspects of promotion management.
Comprehensive Promotions Calendar
Access a unified view of promotions, events, and campaigns with an integrated marketing calendar. Easily modify and approve promotions directly from the calendar interface.
Support Different Promo Types
Create promotions ranging from simple %-off and $-off to complex tiered promotions with qualification criteria. Layer in promotion and coupon stacking as needed for enhanced flexibility.
Objective-Based Discount Optimization
Develop promotion strategies with clear objectives, such as target margins or sell-through rates. Integrated approval workflows ensure thorough validation and tracking.
‘What-If’ Scenario Simulator
Ability to choose between various promotional strategies and mechanics to finalize a suitable promotion plan.
Location-Based (Ad Zone or Price Zone) Promotions
Transition from static ad-zone or price-zone promotions to dynamic, location-based planning. Our solution offers modularity, allowing for tailored promotions based on specific locations.
Supports Manual Override
Adjust forecast accuracy with user inputs when specific targets or expert intuition, such as from buyers or merchants, surpass predictive models.
PromoSmart implements quickly for prompt, lasting results
Learn
Pull data directly from your systems to get preliminary analyses started while collecting input from key stakeholders
Build
Build ML models based on key insights to optimize complex allocation and replenishment solutions
Monitor
Ensure the applied models work and evolve with improved accuracy over multiple time periods
Deploy
Deployment and Go-Live. Provide ongoing support to ensure the solution is adding value to your business
Impact of PromoSmart on Retailers
>70%
Reduction in promotion
planning time
+20%
Increase in
promotion-spend ROI
+15%
Uplift in
incremental margin
See PromoSmart in action
Discover how Impact Analytics PromoSmart™ has improved our client's promotion planning process and effectiveness. Time to see it in action!
REQUEST DEMO
Industries That Leverage PromoSmart
AI-driven, industry-specific models power PromoSmart, offering advanced technology that drives growth across diverse sectors, even in challenging conditions.
Retail
Leverage AI-driven forecasts and constraints for optimized consumer promotion planning and streamlined workflow management.
CPG
Enhance consumer and trade promotion planning with AI insights, bringing CPGs closer to flawless execution.
Fashion
Leverage PromoSmart to refine promotion strategies, aligning them with the dynamic demands of the fashion industry.
Resources
Unlock powerful insights into market trends, cutting-edge technologies, and actionable solutions that keep your business not just competitive, but leading the way. Learn how industry leaders are overcoming challenges and setting new standards for success.
Related Solutions
Benefit from our end-to-end solutions at the outset, or add more as you see the difference we make.
Drive Bottom-Line Growth with Our Promotion Planning, Management, and Optimization Software
PromoSmart simplifies complex promotion planning, from evaluating past performance to scenario planning and future optimization with ROI targets. Powered by AI and designed with user-friendly features, it’s your all-in-one solution for effective promotion management.
Driving ROI through
AI Powered Insights
We are led by a team with deep industry expertise . We believe in “Better decisions with AI” as the center of our products and philosophy, and leveraging this to empower your organization
REQUEST DEMO
