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Maggie Williams Dryden

Maggie Williams Dryden

Vice President and Global Head of Marketing

Maggie joined Impact Analytics as the Vice President and Global Head of Marketing, bringing with her over 20 years of experience and leadership in driving value for growing organizations. Maggie specializes in driving growth by transforming teams with high potential into high performers while leveraging technology to improve efficiency.

Prior to joining Impact Analytics, Maggie dedicated over a decade to leading and expanding various marketing functions for enterprise software companies specializing in supply chain and IoT technology including Manhattan Associates, e2open, Cloud Logistics, and Numerex.

In the last few years, she has focused on strengthening start-ups, setting them up for scalable growth through branding, messaging, and tech stack orchestration. Maggie started her career in hospitality with The Ritz-Carlton, then spent several years with Huron Consulting Group.

Maggie holds a B.A. in journalism with an emphasis on strategic communications from the University of Minnesota and is a certified sommelier. She currently resides in her hometown of Atlanta, GA.