Melanie Casinelli is the Chief Customer Officer at Impact Analytics, bringing over 20 years of retail experience to her role. Since joining the company in 2020, she has led the strategic vision and execution of product and customer success. Reporting to the CEO, Melanie is a customer and SaaS product-savvy leader with a track record of developing a strategic vision and delivering a best-in-class experience. She leads a team that identifies and delivers on key components of customer success, influencing the product roadmap, sales, marketing messaging, and key performance indicators.
Under her leadership, Melanie drives the vision and roadmap for seamless product implementations, building customer-driven experiences through product and UX roadmaps. She uses data, market insights, and customer feedback to strategically evolve the product roadmap, exceeding client needs and requirements. Melanie’s "GM mindset" enables her to work cross-functionally to drive results, ensuring customer loyalty and measurable value from Impact Analytics' products and services.
Before joining Impact Analytics, Melanie held leadership roles at Belk, Pandora, Urban Outfitters, and Turn5. Her extensive experience includes overseeing strategic vision and product/customer success in these organizations. In 2023, Melanie received the “Women in Supply Chain” award, recognizing her significant contributions to the industry.
Melanie’s expertise includes direct ownership for driving service delivery, customer support, and product management to enhance overall customer satisfaction. She acts as a customer advocate within the organization, identifying future software requirements, industry trends, and opportunities for product recommendations. Melanie develops and enhances relationships with customers and industry leaders through regular direct interaction, ensuring Impact Analytics remains at the forefront of innovation and customer satisfaction.
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