The last 2 years have been nothing short of a rollercoaster ride for businesses and consumers alike. With multiple cycles of change affecting daily decisions about commuting, holiday gatherings, gifting,...
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Black Friday and Cyber Monday, the biggest sale of the season, is coming! And consumers are in for sticker shock. Impact Analytics has tracked Black Friday, and Cyber Monday deals...
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Promotional planning presents big challenges for grocery retailers and CPG brands. Developing offers that deliver the desired results without financial waste is a difficult task. Research has found that only...
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Merchandise planners and buyers use years of experience in fashion retail to develop just the right product mix for their customer base. But as the pace of change in the...
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Background The purpose of a business has always been to serve the demand of its customers at expected quantity, expected price and expected quality. These expectations create the need to...
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