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CASE STUDY

Pet Supplies Plus Cuts Toxic Promotions by 40%

Discover how Pet Supplies Plus, with over 420 stores across the U.S., boosted margins by 20% and achieved a revenue lift with Impact Analytics PromoSmart™. Faced with margin erosion from deep, intuition-based discounts, the retailer turned to PromoSmart’s AI-driven recommendations to optimize discount depths and track promotional performance. By reducing toxic promotions by 40%, Pet Supplies Plus transformed its promotional strategy, shifting to more sustainable, data-backed practices.

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