CASE STUDY

A Restaurant Chain Lifts Margins by 9% with Strategic Experimentation via TestSmart

Learn how a major U.S. restaurant chain with 390 locations achieved a 4% revenue lift and a 9% margin increase in test stores using Impact Analytics TestSmart™. Faced with stagnant growth, the chain implemented TestSmart’s structured experimentation process to refine menu offerings, adjust pricing, and measure impact with precision. Strong test and control matching, backed by a robust algorithm, ensured reliable results. Curious about how the full rollout played out? Download the complete case study now!

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