REPORT

Analysis: What 2024 Prime Day Promos Indicate About Buyer Behavior

Prime Day’s dominance in the retail landscape is undeniable, with projections estimating a staggering $14 billion in sales for 2024. To help our clients capitalize on this goldmine of consumer behavior, Impact Analytics meticulously dissected Prime Day sales data, uncovering trends and insights that retailers can’t afford to miss in advance of the holiday season. This analysis goes beyond just understanding what sold well; it delves into consumer buying habits, strategic product placement by Amazon, and the effectiveness of various discount structures. By deciphering these patterns, retailers can tailor their strategies for the remaining months of 2024.

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