Pricing really does get harder every season. Choose from five remarkably useful pricing services and get just what you need, just when you need it.
Pricing War Room
We’ll create, and run, your custom pricing
plan to bring you joy this holiday season
The Pricing War Room Advantage for Retailers
Your dedicated Pricing War Room team partners with you to create a custom pricing plan and then manage it through the holiday season. You’ll gain insight into product roles (KVCs & KVIs); learn what’s worked, what hasn’t, and what will; optimize price points, discounts, and cadences; and monitor, test, innovate, and optimize pricing and campaigns.
Pricing War Room: 5 Services for Retailers
The Impact Analytics Pricing War Room delivers.
1. Assess Key Value Categories and Items
Identify your current KVCs and KVIs, group them into key buckets—traffic drivers, basket builders, margin enhancers, and more—and ensure you understand their roles (which change over time) to enable smarter pricing decisions.
2. Set Price Points and Discounts
Make a plan that optimizes pricing and promotions, and refine it over weeks and months as conditions evolve and seasons come and go.
3. Learn from Promotional Hindsights
Evaluate previous promotions so you build on what's worked and cut or revise what hasn't—including your use of trade funds—and determine the best paths forward. Hindsight is 20/20.
4. Gauge Base Price Elasticity
Analyze base price elasticity across categories, calculate elasticity and variance, develop elasticity indices, replicate findings at store or zone levels—even use elasticity to optimize promotions.
5. Design Profitable Markdown Strategy
Ensure you’re using the right price markdown reduction and cadences to squeeze every dollar of margin from your markdown plan.
Outperform for the Holidays
Do pricing right and maximize your profitability this holiday season. Our Pricing War Room brings to bear our expertise, hands-on tactical support, and 20,000+ AI models—ensuring you take advantage of all the internal (historic sales data, etc.) and external (evolving macroeconomic conditions, etc.) signals that drive a successful pricing strategy. To get an idea of the value we offer, check out our Amazon Prime Day 2023 analysis.
What You’re Up Against
- Holidays coincide with peak seasonality for other categories
- Your competitors use aggressive pricing tactics
- Your annual revenues depend on holiday success
- You must make decisions months in advance
Your Levers of Success
✓ Base/ticket price: Set the maximum/anchor price
✓ Promotions: Drive more sales volume with net positive margins
✓ Coupons: Drive traffic, grow basket size, and reward loyal customers
✓ Markdowns: Clear inventory while maximizing margin
Ace the 2023 Holiday Season with our Pricing War Room
Here's why our clients trust us
PriceSmart
Explore how our clients are identifying optimal cadence to achieve the highest GM with stipulated clearance and higher than anticipated ROI generation, with profitable customer-centric pricing and promotions.
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Driving ROI through
AI Powered Insights
We are led by a team with deep industry expertise . We believe in “Better decisions with AI” as the center of our products and philosophy, and leveraging this to empower your organization
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